Even Gmail has blue checks now

is to roll out a feature intended to help you find out if the sender is genuine or might be a scammer. When you receive an email from a company whose identity you’ve verified, you’ll see a blue checkmark next to their name in your inbox.

Checkmark Refresh is Google’s latest implementation of Brand Indicators for Message Identification (BIMI) technology. Google started. At first, it enabled brands that were registered with BIMI to include endorsed logos in their emails. Perhaps the blue check is a more clear indication that the sender is legitimate.

When you hover your mouse over the blue check mark in Gmail, you will see a pop-up window that reads “The sender of this email has verified ownership [the domain was sent from] And the logo in the profile picture. The pop-up contains a link that directs you to a page with more information.

Google

“Strong email authentication helps users and email security systems identify and stop spam, and enables senders to boost their brand confidence.” . “This increases trust in email sources and gives readers an immersive experience, creating a better email system for everyone.” The feature should be available to all users by the end of the week, while workspace admins can to their company.

It’s nice to see a company bring the element of trust back to the blue check, which used to be a very clear indication that the person, brand, or business on the other end was the real deal. Unlike a certain other company, Google at least doesn’t seem to own it or use it to extract more revenue from users in the process.

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