Atari acquires Intellivision brand but leaves behind disastrous Amico console

Two classic gaming companies have united under one roof as Atari takes over the Intellivision Entertainment brand, despite leaving the disastrous Amico console behind.

This is because Atari did not acquire Intellivision Entertainment LLC itself, but rather its trademark and the rights to more than 200 games from its portfolio. Therefore, the remaining company Intellivision Entertainment LLC will rebrand to a completely different name and will continue to develop the Amico console.

Although it will no longer be called the Intellivision Amico, this retro-inspired console is allegedly still in development even though it has not received any positive updates in years.

“This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming.

Intellivision Amico was announced in 2018 with a 2020 release date, though several mishaps delayed it indefinitely and Intellivision eventually admitted in November 2023 that it did not have the money to continue development. It has released a mobile app version in the meantime to secure funds, though this deal with Atari is likely another way to do so.

Atari will use the Intellivision brand and game rights to expand its digital and physical distribution of classic games and potentially create new games. It will also explore branding and licensing opportunities as part of a long-term plan to create value from Intellivision properties.

“This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming,” said Wade Rosen, Chairman and CEO of Atari.

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Ryan Dinsdale is a freelance reporter at IGN. He’ll talk about The Witcher all day long.

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