YouTube kills the overlay ad format next month – Ars Technica

Here’s something you don’t see every day: fewer ads on YouTube. Well, less advertising Shapes, at least. The YouTube Last post in the forum He says the company will get rid of “overlay ads” on YouTube videos. These are the old school banner ads that pop up over the video player, blocking your view of whatever you were trying to watch.

YouTube says the ads will end on April 6, calling it an “old-fashioned ad format.” The company said the ads only worked on the desktop, and were “disturbing to viewers”. Now, the only ads in the video player will be video ads that can play before, in the middle, or after the video. Product Showcase popup is also allowed, there will still be banner ads in the recommended video list.

The company says it expects to see “limited impact for most creators as engagement shifts to other ad formats.” Ads are annoying to viewers, but creators often only get paid if certain ad limits are met. See the overlay ad It wasn’t necessarily enough For the content creator to make money – Advertisers can choose to only pay if the user clicks on the ad, so there was a high chance that no one would get paid from these popups. Video ads with a skip button also don’t pay if users click the skip button.

Listing image by Jericho / Ron Amadeo