The new event page goes live with cool animation

September 2 update below. This post was first published on August 30, 2023.

Apple’s special fall event, where it will undoubtedly unveil 2023 iPhones, a couple of Apple Watches and even new AirPods, may be just days away. It will take place on Tuesday, September 12 – full details of the event announcement are here, and your full preview of the run-up to the iPhone release, potentially on Friday, September 22, here. Now Apple has revealed more.

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Apple has now updated its system Events page on to tell us more about what’s coming.

First, it reiterates the date and time on the invitations sent out on Tuesday, saying: “Watch on 9/12 at 10 a.m. PT.”

And now he reveals how you can watch it: “Watch online at or on the Apple TV app.” This is useful, even if it is not unexpected. Apple will likely announce more ways to watch between now and the day of the keynote.

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There’s also a button you can click to add the event to your calendar, so you don’t forget to watch it. But you weren’t about to forget, were you?

The rest of the page is dominated by the image from the invitation, a carefully sculpted Apple logo in black, blue, gray, and even hints of silvery gold. Black, blue and gray likely refer to the iPhone 15 Pro colours, but it’s believed there won’t be a gold iPhone 15 Pro (which is the first time there hasn’t been a gold iPhone in the range since the launch of the iPhone Xs in 2018).

However, the image is dominated by faint specks of light seeping from the logo. If this were a novel from Philip Pullman’s extraordinary His Dark Materials series, it would resemble nothing so much as the dust that mysteriously fills the universe.

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Since we don’t live there, the swirling particles seem to hint at the matte frame expected for the iPhone 15 Pro. Instead of the shiny stainless steel frame found on Apple’s flagship phones since the iPhone

There’s one thing missing, though. Apple usually has cool AR animations that can be watched on the iPhone, for example. This is so much fun. But there isn’t one this year. Oh alright. The animation here makes up for that.

Another small detail. Apple is creating a hashtag for Twitter, or, as we say now, hasmoji for

Follow that – and how is the attention to detail carried out? – Apple logo in colors that perfectly match the landing page invitation. More details as we have.

Updated September 1. Now the date for the special event has been set, and the release date is supposed to be Friday, September 22, and speculation is mounting as to why it is so important. Oh, and there’s good news about the iPhone 15 Pro Max, let’s hope.

Mark Gurman at Bloomberg He commented that the release this year is particularly important for Apple because “its sales are down Three consecutive quarters The company faces fragile demand for smartphones and other devices. The new products should help restore growth this holiday season, Apple’s biggest sales period of the year. Together, the iPhone and Apple Watch bring in the majority of the tech giant’s revenue.

It’s believed that the Apple Watch models will see a significant speed boost, and while the Series 9 and Ultra will mostly be updates that look great, there will be new colours, including Ultra black (which looks great).

As you’ve no doubt noticed, there have been strong rumors that the iPhone 15 Pro Max release date will be delayed. This is believed to be due to the complexity of the construction in the Max’s exclusive periscope lens. Trusted analyst Ming-Chi Kuo of TFI Securities Now said“The reality is that the iPhone 15 Pro Max will start shipping en masse this week.” Which means it shouldn’t be delayed – although demand may still be very high, even despite the expected rise in prices.

Updated September 2. The latest evidence mentioned above is that the Apple iPhone 15 Pro Max will arrive at the same time as others in the roundup, and not as late as feared. However, if this is what you want, you can expect demand to be high and supply to be a bit constrained at first.

However, there are now rumors that there will be a fifth iPhone on sale. In this case what is the release date for that?

The report has gained a lot of momentum. One of those who discussed it is Majin Buuthis increasingly reliable leaker.

They say: “Based on the information I was able to obtain, we can see changes in the new iPhone 15 lineup. It is possible that Apple will offer a version called the iPhone 15 Pro Max with 6 GB of RAM and up to 1 TB of storage space, and another version called the iPhone 15 Pro Max.” The 15 Ultra has 8GB of RAM, up to 2TB of storage, and much better camera features than the regular Pro. The price of the iPhone 15 Ultra could undergo another increase of around $100.

this is interesting. Before we go any further, I don’t think there is an iota of truth in this. Five phones, one of them a variant of the most expensive phone, seems unreasonable, and will make it difficult to tell the iPhone story clearly. To be fair to Apple, they are great at telling a clear story.

I think a Pro Max with 2TB of storage and upgraded RAM to help is certainly a possibility, but the range would be surprisingly wide. Right now, there are eight phones: four from the iPhone 14 series, iPhone 13, iPhone 13 mini, iPhone 12, and iPhone SE. My prediction is that we will see four models of the iPhone 15, the iPhone 14 and iPhone 14 Plus, the iPhone 13 (but not the mini) and the iPhone SE.

I’ve barely written this update yet Mark Gorman From Bloomberg Share. In a tweet, he wrote: “There is only one new high-end 6.7-inch iPhone. No Pro Max and Ultra this year. Maybe next year as I wrote in February.

By the way, if this happens next year, I expect the range to be iPhone 16, iPhone 16 Pro, iPhone 16 Pro Max and iPhone Ultra (note no number). But we are very far from that now.

So, in answer to the question when will the iPhone 15 Ultra arrive?


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