Taylor Swift’s appearance raises Chiefs-Bears TV rating for Sunday’s game

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Swifties filled Kansas City’s Arrowhead Arena not once, but twice this summer to see Taylor Swift’s Eras Tour. Apparently, they couldn’t get enough of the famous place.

And on Sunday, many of Swift’s fans were supposedly watching Kansas City’s NFL game as well.

FOX’s national broadcast of the Chiefs’ win over the Chicago Bears was the highest-rated NFL game of the week for women in three different age groups covering 12 to 49 years old, According to Fox Sports: The game took first place in the female 12-17, 18-34, and 18-49 category. The telecast was also the most-watched NFL broadcast of the week on any network with a total of 24.3 viewers.

Swift was in attendance at Sunday’s game and cheered on Travis Kelce in the suite while sitting next to his mother, Donna. The pop star and the Super Bowl champion have been rumored to be dating. They walked out of Arrowhead Stadium together after the match in their first public appearance as a duo.

Swift’s presence also contributed to a significant increase in sales of Kelce’s No. 87 jersey and an increase in his numbers on social media. The tight end has now surpassed 3 million followers on Instagram, gaining 325,000 in a week, a bigger increase than he saw after winning the Super Bowl last year. Every front office has an athlete.

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The acquisition process is not quite as complete Sports media reports However, viewership for the Sunday afternoon window was lower than the ratings for the third week of last year. Last season, the first game was a battle of marquee quarterbacks, with Aaron Rodgers and the Green Bay Packers taking on Tom Brady and the Tampa Bay Buccaneers. That game drew 26.4 million viewers as the most-watched game in Week 3 in eight years.

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