In 2023, digital sales accounted for the majority of video games sold. But this was not always the case. In fact, it didn’t really begin until the Xbox One and PlayStation 4 era of gaming. And according to Phil Spencer, CEO of Microsoft Gaming, losing out to Sony in this generation has put Xbox at a disadvantage, as it’s unlikely to jump in. Owners of a particular brand and leave behind all of their digital purchases. As a result, Spencer isn’t even thinking about Bethesda’s next epic-scale RPG starfield It will make PS5 gamers jump over to Xbox.
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In an interview Thursday with XcastAnd Kinda funnyOn the Xbox podcast, the head of Xbox admitted that Microsoft lost the eighth generation hardware war, calling it “the worst generation to lose” as when gamers created their digital libraries of games. As a result, Spencer says, most people who enter a store to buy a console are already connected to an ecosystem and can’t be swayed by big exclusives or other competitor platforms. He noted that some onlookers had suggested that all Xbox needed to win was to “build great games,” and that would change things. But Spencer claims that isn’t true anymore.
“We’re not in the business of outwardly consoling Sony or consoling Nintendo. There really isn’t a cool or win-win solution for us.” Spencer said. “And I know that’s going to upset a lot of people. But the fact of the matter is when you’re in third place in the console market and the top two players are as strong as they are and in some cases the separate focus is on deal-making and other things that would make being Xbox Difficult for us as a team – our vision is for everyone on the console to have a great experience and feel like a first-class citizen.”
Going forward, Spencer told the Xcast podcast that even if it’s an open-world RPG at Bethesda, starfieldAnd It ends up being a critical hit, which isn’t likely to turn things around in Xbox’s favour.
“There is no world in it starfield It’s 11/10 and people start selling their PS5’s. Spencer said.
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Now, I’m not entirely ok with this as I think people will buy new consoles to play great games and I also think Nintendo has shown that even if you release weak consoles that don’t support modern features, All that really matters are your games. Nintendo’s Wii U was a huge flop and yet the company bounced back with the Switch.
It’s also strange to see Spencer claim that digital libraries are the main reason people don’t buy his company’s consoles in the era of game arcadea service that essentially eliminates any need to own a large digital library already built to get the most value out of the new Xbox Series X.
However, it’s no secret that Microsoft has shifted away from focusing solely on selling and promoting consoles, and Spencer hinted again at that, telling Xcast that the company has a “unique vision” for the future. While the Xbox console will still be a major part of the “Xbox brand,” Microsoft wants to make games available on more platforms, such as phones and PCs, in order to reach as many people as possible.
“The console is the core of the Xbox brand, without a doubt, so we’ll continue to focus on making sure the console experience is great. Some people want to stop us and believe we’re a ‘better green version of what the blue guys do,’ and I’ll just say, there’s no Xbox winning in Stay in someone else’s wake.” Spencer said.
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