It is the symbol of New Jersey.
Every day, 25-year-old Salvatore Mandrocchi toils behind the table in Marcelo Pizza Grilla 20-year-old institution outside of Trenton.
But on TikTok and Instagram, Mandreucci is known as Sally slicesHis 4 million social followers might make him the most popular pizza in the United States.
Its content is mysterious and honest at the same time. Mandrocchi leans his phone against the kitchen wall and records his daily shifts. A sad Spanish hymn plays in the background while a short sad commentary glows across the screen. “Be a good person, but don’t waste your time proving it,” read one. He has hundreds of videos like this – Italian Cooking and Existential Spaces. Mandreucci’s TikTok bio reads “CEO of Inspiration,” and over the past year that role has turned him into a star.
“[When I started TikTok] I said to my dad, “Look, I have 6000 followers.” Do you know what he told me? “This is the bulls-t.” But the next week I had 20,000 people, and I saw his behavior change. Mandrocchi told The Post in a Pesci-esque Jersey accent.
“My dad was my biggest supporter. Every day we have people visiting us from different states,” noting that TikTok’s popularity has been great for Marcello, located in a mall in Hamilton Square. “California, Texas, Florida. They’re doing something else in the area and stopping.”
The restaurant receives 25 calls a day from fans looking to speak with him, forcing Mandreucci to avoid the phone altogether. So, how did the man behind the oven of a family pizzeria — Mandrushi’s father of first-generation Sicilian immigrants — come to co-star with Boston Bruins defender Matt Grzelcic and UFC lightweight Charles Oliveira?
Tall and cute, Mandreucci sure helps with that. Ray reminds Liotta with bright eyes at the beginning of the movie “Goodfellas” Or the younger Nicholas Cage. Mandreucci’s triceps flex as he spreads dough and drips olive oil, a fact many of the thirsty commentators on his suppositories have recognized—one says, “Drink pizza anytime.”
But other fans seem to have been really impressed with his sadistic patterns that drift across pepperoni pies — a content strategy that Mandreucci describes as combining “authentic pizzeria” business with “inspiration.” He’s been running deliveries and washing dishes since the age of sixteen, and his father instilled in him the hard lessons from the old country.
“I’ve always dealt with mental warfare. I felt neglected as a kid,” Mandrocchi said, explaining linking his videos as the years progressed, becoming wiser. “I learned a lot from what I experienced when I was a kid. What if others want to hear it? “
While he considers himself a pizza maker first, Mandreucci is already expanding his footprint beyond Marcello. He sells merchandise They have the SallySlices logo on their websiteand has an audio track on Spotify called “The Mind of a Man”. (It has about 60,000 plays.)
Ultimately, he hopes to use his TikTok success into a film career. And while that would definitely keep him away from the family business, it’s a dream that his parents support.
“All my parents,” Mandrocchi said. “They want me to do what I love.” “My dad wants me out of the pizzeria, actually. He told me he didn’t want me to break my ass like he had for the past 50 years.”
“Freelance web ninja. Wannabe communicator. Amateur tv aficionado. Twitter practitioner. Extreme music evangelist. Internet fanatic.”