The Netflix logo appears on the TV remote control, in this illustration taken January 20, 2022.
Dado Rovich | Reuters
Netflix You’ll charge $6.99 per month for the new ad-supported tier, which the company will roll out in the US on November 3.
Netflix’s “Basic with Ads” category will contain an average of four to five minutes of commercials per hour and will not give users the ability to download movies and TV series. A limited number of TV series and movies will not be available initially due to licensing restrictions.
Ads are 15 or 30 seconds long and will play before and during Netflix content. Companies will have the ability to block ads from appearing on content that they consider inappropriate or inappropriate. To help advertisers understand its reach, rating firm Nielsen will use its standard digital audience metric, digital ad ratings, in the United States starting in 2023.
Netflix launches its first lowest-cost commercials plan After years of rejection concept. the movement It comes as subscriber growth has stabilized in recent quarters. Netflix Lost subscribers in the first two quarters of this year It expects to add one million customers only in the third quarter. The company has around 221 million subscribers globally, making it the world’s largest streaming service.
Netflix will report its third-quarter earnings after the market closes on Tuesday and plans to unveil subscriber expectations for the ad service, according to chief operating officer Greg Peters. Netflix partnered with Microsoft for its ad-supported services. The company said in a media conference call that the streaming company will have hundreds of advertisers at launch and is nearly out of stock.
Initially, there will be no advertisements within children’s shows and new movies. Old movies may contain advertisements during playback.
Netflix ‘Pricing $6.99/month Less expensive than ad-supported Disney+ and Hulu ads, which will be $7.99 per month when the Disney+ ad category launches in December. HBO Max with ads is $9.99 per month.
Netflix has priced the service so that any customer switching to the ad-supported service from the basic ad-free plan will have a “neutral to positive” impact on the company’s revenue, according to Peters.
This indicates that Netflix will get at least $3 per user per month in ad revenue.
“We want to give customers a choice and find out what’s the best offer for them,” Peters said during the conference call.
The video resolution for the Netflix ad layer will be 720p instead of 1080p, which is the quality of the standard Netflix plan that costs $15.49 per month. Basic plan of the company without advertising It is $9.99 per month and also has a resolution of 720p.
The ad tier will initially be available in Canada and Mexico on November 1, followed by Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, the United Kingdom, and the United States on November 3. Spain will take off. On November 10.
$6.99 – Basic with ads
$9.99 – Basic without ads
$15.49 – Standard No Ads
$9.99 – with ads
$14.99 – No Ads
$7.99 – with ads
$14.99 – No Ads
$4.99 – with ads
$9.99 – No ads
$4.99 – Premium with ads
$9.99 – No ads
$7.99 – with ads*
$10.99 – No ads*
*Available starting December
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