Apple and Meta are reportedly seeking collaboration in the field of artificial intelligence

apple He reportedly held discussions with dead About the partnership in the field of artificial intelligence (AI).

The iPhone maker and its social media giant Discuss integration Meta’s AI model in Apple’s recently announced Apple Intelligence, the Wall Street Journal (WSJ) reported on Sunday (June 23), citing sources familiar with the matter.

The report noted that Meta and other companies working on generative AI products hope to benefit from Apple’s massive distribution. For its part, Apple said it plans to work with partners such as OpenAI For more complex AI tasks.

“We wanted to start with the best,” the Apple software leader said. Craig FederighiAdding that ChatGPT “is the best choice for our users today.” He also told the company also He wanted to Integrating the AI ​​model from Google Gemini.

Apple has also been in talks with AI startups Anthropic and Perplexity about bringing generative AI to Apple Intelligence, sources told the Wall Street Journal. PYMNTS has contacted both companies for comment but has not yet received a response.

The report also discussed the mechanisms of artificial intelligence partnerships, in a conversation with Jane Munsteran Apple analyst and managing partner at Deepwater Asset Management.

While ChatGPT use is expected to double with the Apple partnership, OpenAI infrastructure costs could increase by 30% to 40%, he said.

Munster told WSJ 10Between 10% and 20% of Apple users will choose to pay for a premium AI subscription to a product like ChatGPT, something that could mean billions of dollars for AI companies that integrate with Apple Intelligence.

“It’s hard to get distribution,” Munster said. “The beauty of what Apple has built is that you get this Distribute participation widely“.

Apple’s partnership with OpenAI is designed to give Apple’s Siri digital assistant and its writing tools new heft thanks to advanced AI capabilities.

Although Apple could have used its own AI technology, the company concluded that its customers might want to use other AI solutions, such as those that Apple itself considers industry leaders, such as OpenAI, PYMNTS previously wrote From this month.

As that report stated, the joint effort reminds us of the types of partnerships that ““Increasingly higher than reason” For players in the bank, FinTech And B2B sectors.

“the Classic dilemma About whether to build an in-house solution, or buy a ready-made product or Forming a partnership to integrate new technologies has been a cornerstone of business development for decades, but the importance of partnering with external vendors is increasingly coming to the fore, this report said. “The rapid evolution of technology and the increasing complexity of consumer expectations adds layers of complexity to this decision.”

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