Scooter Braun announces his retirement from music management after 23 years

  • Scooter Braun is retiring from music management after 23 years
  • Mogul expressed his desire to spend more time with his children: sons Levi and Jagger as well as daughter Hart.
  • “It’s a weird feeling because I think I’ve wanted them for a while, but I was really afraid to answer the question ‘Who would I be without them?'” Brown wrote.

It’s time for Scooter Braun’s career to end after 23 years.

The 42-year-old music mogul, who has helped guide the careers of stars including Justin Bieber, Ariana Grande, Demi Lovato and Dan + Shay, announced his retirement from management on June 17 – while revealing he will remain CEO of entertainment company HYBE. America.

Brown He shared the news in a lengthy statement on InstagramHe began by recalling the first time he managed an artist, Kato, in Atlanta when he was 19 years old. “Along the way, I have had many experiences that I could never have dreamed of,” he wrote.

“I’ve been fortunate to have a Forrest Gump-like life while watching and participating in the journeys of some of the most talented people in the world. I’m constantly pinching myself and asking, ‘How did I do that?’ come here?’ “After 23 years, this chapter as music director has come to an end,” Brown said.

Scooter Braun.

Bradford Rogen Photography


“It’s a weird feeling because I think I’ve wanted it for a while, but I was really afraid to answer the question, ‘Who would I be without them?’” I was only 19 when I started, so my whole life I’ve played the role of 24-hour artist manager. An hour a day, 7 days a week.” “And I’ve loved him for 20 years. He’s all I know.”

“But as my children got older and my personal life took some hits, I realized that my children were three stars that I was not willing to lose,” the father of three, who has sons Levi and Jagger, wrote. As Hart’s daughter with ex-wife Yael Cohen. (Brown filed for divorce from Cohen in July 2021, and it was finalized in September 2022.)

Scooter Braun and Justin Bieber in January 2020 in Westwood.

Kevin Mazur/Getty


“I could no longer justify the sacrifices I was once willing to make. It was time to step into a new role,” wrote Brown, who was CEO of HYBE America for three years alongside professional partner Bang Si-Hyuk, the company’s international director. president. “[He] He has a vision that I truly believe in. But even then he became a true friend who understands where I need to be in my life these days. This is the father first, the CEO second, and the manager nothing more.

Brown explained that he had been thinking about stepping away from management “for the last couple of years”, although the idea started to look more realistic in the summer of 2023 – as “one of my biggest clients and friends told me they wanted to spread their wings and leave”. In a new direction.”

“We’ve been through a lot together over the past decade, but instead of hurting, I saw it as a sign,” he added.

Scooter Braun and Ariana Grande in Los Angeles in November 2013.

Chelsea Loren/AMA2013/Getty


“You see, life doesn’t give you your plan, it gives you God’s plan,” Brown continued in announcing his retirement. “And God has been pushing me in that direction for some time.”

“I have nothing but love for those I have worked with over the years, and as we develop a different working relationship, I will always be in their corner to consult and support them whether directly or from afar,” he said. “Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will be rooting for every one of them.”

Scooter Braun in Los Angeles in February 2023.

Christopher Polk/Billboard via Getty


Reflecting on his time working with acts including Andrew Watt, Lil Dicky, Tori Kelly, J Balvin, Lovato, Zac Brown Band, Martin Garrix, David Guetta, Steve Angello, Carly Rae Jepsen, PSY, Quavo, Kanye West, YG , The Kid LaRue, Dan + Shay, Asher Roth and Asher explained his decision to step away from management.

Grande and Bieber scored new hits at the end of 2023, prompting Brown to consider working with both acts from the beginning of their careers and watching them “change the world and make history” ever since.

“A lot has been said about what’s going on in our company… and in my career,” said the CEO, who was criticized in 2019 for becoming the owner of Taylor Swift’s music catalog after his company Ithaca Holdings acquired her former company. Big Machine Label Group, for $300 million from Scott Borchetta, who worked with Swift from 2006 until she left Big Machine to work at Universal Music Group in 2018.

Scooter Braun and Kanye West.

Ben Rose/WireImage


Additionally, Brown made headlines after becoming the sole CEO of HYBE America last year — as news emerged of several of his clients choosing not to work with him anymore around the same time.

“When we had success I smiled, and when we were attacked I always tried to take the high road. But over the past three years I began to feel that taking the high road had created confusion and ambiguity about who we are.” He wrote, noting that colleagues Allison Kaye and Jennifer McDaniels will now assume administrative duties.

In addition to his work at HYBE (which includes acts including NewJeans, TXT, LE SSERAFIM, Seventeen, ILLIT, The Scarlet Opera, and Ava Max) as well as Big Machine Label Group and WeVerse, Brown will serve as a national board member at Make a Wish. And help individuals and communities through our family’s Brown Foundation.”

Scooter Braun and Ariana Grande in Phoenix in February 2017.

Kevin Mazur/Getty


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“So, yes, I’ve been through 23 ears. And yes, that chapter is over. But the great Berry Gordy once said to me: ‘Young man, it never ends the way you want it to, but that doesn’t mean it doesn’t.’ It won’t.” ” “This wisdom has proven true,” Brown said.

“I never saw how this chapter would end, and I never saw it happen. But it did. And I will cherish every moment of it. I made my plan…but it turns out I love God’s plan more.” he added. “Cheers!”

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